MOUNTAIN VIEW, Calif.--In its biggest revamp ever to its home page, Google on Wednesday launched its version of universal search, a redesign that will list in one place search results from a variety of media.
Combined with its other new features, universal search not only makes it easier to find relevant information in one place, it will put even more pressure on Google's competitors.
Instead of using separate search pages for photos, video, news, archived news, scanned books and other sources relevant to, say, "Steve Jobs," Google's universal search users will find links to all of those sources in a single search attempt.
"Now with universal search we can provide a more holistic answer," Marissa Mayer, Google's vice president of search products and user experience, said during a "Searchology" media event at the company's Mountain View, Calif., headquarters.
To illustrate further, Mayer searched for the classic black-and-white horror film Nosferatu. The first result was a link to a popular film site, IMDB, and the second was a link to the actual movie, which can be played on the page in a window. A search for "I have a dream" will display results related to Martin Luther King Jr.'s famous civil rights speech, as well as to a video of the speech. The results also will include video from other sources such as video-sharing site Metacafe.
Other Google features were retuned. Some Google Oneboxes, which offer an instant result at the top of the search results to things like weather, will still be displayed, Mayer said. More significantly, the Google home page eventually will have ads featuring more than just text: some will include video and display, Mayer said in remarks to reporters afterward. "That door has always been open," she said. "We don't have a particular timeline in place."
This is the first major revamp of the site and its underlying architecture in several years, said Google co-founder Sergey Brin. The work began about two years ago and more than half of the company's search efforts were devoted to it, he told reporters after the event, adding that the site will continue to evolve. The changes will expose to more people some "underutilized" Google services, such as Book Search and Video search, and they will help boost Google's already huge market share, Brin said.
"Our data says we not only are the best (search engine) but we're widening the gap," Brin said. Google has about half of the market and even is the top Web property globally, according to comScore.
1 comment:
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