Google’s advertising platforms are very popular on the entire Internet world because the search giant owns an impressive number of registered members. Today, the company confirmed another big step into the evolution of their advertising platform by announcing an innovative TV advertising campaign for the advertisers registered with Google.
“With Google TV ads, the entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness. Like our AdWords advertising program, Google TV ads are bought using an auction model and through a single online interface that is already familiar to agencies and advertisers. Advertisers can target by demographic, daypart and channel and pay only for actual impressions delivered,” Google sustained in the press release.
This is not the first time when Google tries to expand its advertising platforms into the offline area or to enhance it with several powerful features. In the past, Google tried to take AdSense and AdWords to the next level by announcing several campaigns to bring them into the offline area. The first one was announced a long time ago when Google decided to place adverts in numerous US newspapers after the company selected some of the AdWords publishers. After the beta session was completed, Google evolved to the audio ads and sent adverts to US radio stations. Multiple users confirmed the campaign after they heard their ads on the radio so the company wanted to go further to the next stage.
The search giant recently announced its plans to bring advertising to billboards and into the US stores but no official program was yet confirmed. Using the new TV ad trial, Google will surely expand its advertising platforms into the offline area and attract users from all over the world.
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